American Typewriter Type Specimen Study

Typographic Specimen Study, Editorial Design, Print Design, Motion Media

How does one visualise the balancing act between American Typewriter's ornamentalism and robustness?

Through its environment in the groovy 70s. Using warm and bold colours, clean layout and playful specimens. This typeface takes you for a ride. Right on.

Using a type specimen booklet, poster and motion media piece. I used warm and bold colours to highlight the beauty of American Typewriter. It can be clunky looking but there's a quaint cool-factor to it. Using the 70's to drive the project from the visuals to the music choice in the motion piece. American Typewriter is a classic that's here to stay.